The realm of tech publicity and media relations offers exposure to many successful faces. Acclaimed PR maven Phoebe Netto provides AESTOLOGYY readers one quick tip to stand out in business – albeit disappointing it’s so uncommon.
There’s two words that we don’t use or hear often enough: ‘thank you’.
Some people operate under the impression that if you are paying someone for a product or service, you no longer need to say thank you – you only need to fulfill your end of the deal.
But simply saying ‘thank you’ shows courtesy and manners, demonstrates appreciation, and helps bring the best out of people.
Thanking your staff and suppliers
If you have chosen your team and suppliers well, they will be doing more than the bare minimum. Instead, they will be bringing excellence to the table. And while this is usually rewarded with payment for their service, repeat business and impressive testimonials – or in the case of your team, loyalty, a supportive work environment, and long-term opportunities – this does not show your appreciation. And it certainly does not encourage them to go above and beyond to exceed expectations.
And with the increased pressure that you and your staff are under in these challenging and unprecedented times, it is even more important that your staff feel appreciated and supported.
Two of the most powerful words in business (and in life) are: thank you.
Sincerely harnessing this powerful word will inadvertently prompt someone to ‘get ahead’ in business and tech – quicker than those who do not.
By taking the small amount of time that it takes to say thank you, you aren’t saying that the service or work you received was perfect. Instead, you are saying that you appreciate that they took the time to do something for you (regardless of remuneration). And it also puts you in a position where you can provide constructive feedback if there was room for improvement.
Thanking your customers
Just as your customers have been asking a lot of you in needing to adapt to changing priorities and preferred methods of delivery, you have been asking a lot of your customers. While new measures like social distancing were not your idea and you are simply complying with the safety recommendations and new social norms, you are still asking your customers to interact differently in your store or with your staff for meetings. And that requires them to show patience, understanding, and to follow new expectations. So you should thank them for making the new way of operating as smooth as it could be.
You should also thank your customers for their loyalty and support of your business. There are multiple ways that you can do this, from signs in-store, to looking customers in the eye and expressing your gratitude, to hand-written notes to clients and your biggest supporters, and gifts being delivered.
Saying thank you is good for you
Let’s face it, saying ‘thank you’ is a win-win. Showing gratitude benefits the person you are thanking, it cheers them on and gives them a boost – and we certainly need more of that in society. And it encourages them to give their best.
Saying ‘thank you’ also benefits you – and not just because it strengthens connections with your customers and staff, and can make your working relationships smoother, more enjoyable, and more productive. Developing your ‘gratitude muscle’ will improve your outlook by magnifying the positives in your life, it will make you a more considerate and likeable person, and increases your personal happiness.
It’s disappointing that saying ‘thank you’ is uncommon – and that by thanking someone it will make you stand out in business – but until enough people can help make saying thank you a trend, those who show genuine and thoughtful appreciation are memorable and magnetic.
Especially in the midst of stress and suffering, let’s bring ‘thank you’ back in to business.
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Phoebe Netto is the founder of Pure Public Relations, a PR firm that focuses on outcomes, not output – it’s pure and simple. For over ten years, Pure Public Relations has been bringing big business experience to SMEs and not-for-profits. purepublicrelations.com.au