Coronavirus or not, Samsung has welcomed 2021 with a bang: launching its new gold-class televisions, Neo QLED, for “the ultimate TV quality.” The sexy, slimmer-than-ever TVs will release this year in several countries including Australia.
“… [customers] have shown us that the design and aesthetics of their TV matters,” states Hass Mahdi, Director of Audio Visual at Samsung Electronics Australia.
Free from jargon, here’s three things summarising why ‘Neo QLED’ might be the new lust-worthy television for the modern stylish home:
“We were the first to launch 8K TV in Australia and we’re extremely proud to continue our leadership with the introduction of the Neo QLED TV range in 2021,” adds Mahdi.
The unveiling takes place at the first-ever virtual ‘First Look’ event ahead of CES 2021 – one of the world’s largest annual trade shows for consumer electronics – parking the Las Vegas in-person event amidst COVID19.
1. More Accurate Images
The innovative new Neo QLED screen technology pledges incredibly clear and accurate pictures – trumping anything in the past – achieved by replacing the traditional LED module lens with a micro-layer.
Content is displayed ‘as it’s meant to be seen’, also making dark areas more darker, bright areas brighter, and a more immersive HDR experience.
What does a micro-layer also mean?
Sexier, slimmer TVs.
2. Slimmer TVs: By up to 50%
Neo QLED’s new micro-layer facilitates more precise light control in a smaller package, which Samsung says has allowed it to reduce the width of its TV displays by up to 50%.
The company’s 2021 line-up of televisions all incorporate a significant leap in television slimness, including its aesthetically pleasing lifestyle TV range.
For those craving an ultra-luxurious experience, the new Neo QLED 8K TV includes an attachable Slim OneConnect box – an all-new cable management system – which facilitates a cleaner aesthetic and can be attached at the back [model availability varies country to country].
3. Sustainable: Solar Cell Remote Control
This year, Samsung’s TVs will come with a solar-powered remote control recharged via indoor/outdoor light (or USB) – the first of its kind innovation for the brand – to significantly reduce AAA battery wastage.
Pursuing sustainability across its entire TV line, remote controls will use upcycled plastics from recycled bottles.
“In 2021, Samsung’s eco packaging solution will be brought to all TV products to help responsibly manage waste created from product purchases by allowing customers to repurpose TV boxes into small-scale pieces of furniture,” adds Mr Mahdi.
110-inch MicroLED TV: Bigger, Better
The ‘First Look’ unveiling was also used to announce Samsung’s new 110-inch MicroLED television, featuring a stunning bezel-less design.
This year, Samsung has made MicroLED available in a traditional TV form factor for the first time, pledging a breathtaking visual experience on an ultra-large next-gen screen.
With a pure RGB LED light to distill incredible TV picture quality, Samsung states it’s “considering” bringing the 110-inch MicroLED TV to countries such as Australia.
“Samsung recognises that in today’s modern home, the living room serves more functions than ever before, which is why we’re introducing a TV that combines superior picture quality and total flexibility – the 110-inch MicroLED,” says Mahdi.
It comes after the company debuted MicroLED in 2018, with the TV offering the same smart TV features as the company’s latest QLED TVs.
Lifestyle TVs Matter
Samsung has reaffirmed its commitment to stylish, aesthetically pleasing televisions based on consumer demand.
The company has confirmed the 2021 release of its artistic inspired ‘The Frame TV’ – 50% slimmer than the 2020 model.
[Read about renowned interior stylist, Bethany James, building a one-million dollar company in one year, and her recommendation for the Samsung The Frame TV here].
The 2021 The Frame TV will accompany new frame colours, finishes and content options in the Art Store which facilitates its seamless transition to mimic art for a pleasing home aesthetic.
“As we continue to reimagine the role of the TV in our homes, Samsung’s impressive lifestyle TV range will showcase new design forms and software updates that meet the changing consumer demands as our spaces become an extension of ourselves,” adds Mahdi.
It seems 2021 is shaping up to be quite the year of luxury home entertainment, with commentators speculating how much of a price distinction will take place to account for the financial impact of the COVID19 crisis on households.