Samsung has today released its 2021 home TVs in countries including Australia, and despite being their best TVs yet – sexier, smarter and crisper – the pricing appears reflective of a post COVID19 affected world.
Make no mistake, this isn’t another company routinely saying “this year’s TVs are better.” The Korean tech giant has released its brand-new Neo QLED technology which marks a radical new standard for home cinema TV.
The 2021 range also debuts a brand new The Frame TV – recommended by the likes of renowned interior stylist Bethany James (read more: here) for its ability to merge into a piece of art – with more refined aesthetics and a slimmer build.
Samsung asserts its 2021 range delivers the “best home entertainment experience at a range of prices and designs to suit every [Australian] home.”
(Scroll to the bottom to see the prices of Samsung’s 2021 TV range – some models launching at a price less expensive than older models retailers recently list on the market….)
Neo QLED: The New Home TV Gold-Class?
Featuring a completely new light source, Neo QLED, claims to deliver Samsung’s ultimate picture quality in big screen TVs, and having seen it in action: it’s impressive.
The range is headlined by the flagship Neo QLED 8K TV, which makes it Samsung’s best in store to date. Also available is the Neo QLED 4K.
“We know Australians are buying bigger TVs and that picture quality is the number one consideration for many customers when upgrading, Neo QLED will offer incredible contrast, colour and brightness to deliver an unparalleled viewing experience,” states Hass Mahdi, Head of Audio Visual, Samsung Australia.
What makes Neo QLED Special?
- A new TV light source – ‘Quantum Mini LED’ – which offers more precise control via ‘Quantum Matrix Technology’ and a next-gen TV processor for more powerfully precise picture quality
- Quantum Mini LED lights are one fortieth the size of a standard Samsung LED light – you can imagine the difference this would make to picture quality. The smaller, the more precise.
- A Micro Layer replaces older tech to produce better picture componentry in a smaller package to produce thinner TVs
For those who crave the best of the best, the 8K Neo QLED TV will use Samsung’s Infinity Display for an almost bezel-less screen experience.
2021: A New ‘The Frame’ TV – media meets art
Samsung’s best-selling The Frame TV has also received a facelift in 2021, with the new model significantly slimmer than its predecessors, plus several software upgrades.
The TV displays a piece of art when not in use (we brought along an award-nominated fine artist to confirm it does come pretty damn close to resembling framed art) with The Art Store now offering 1,400 pieces from global galleries.
4K Smart Projector & Lifestyle TVs
‘Lifestyle TVs’ are a growing trajectory of next-gen TV makers such as Samsung, recognising that today’s television should complement a living space (be part of a person’s ‘lifestyle’).
“With near-endless options for customisation, Samsung’s lifestyle TV portfolio continues to redefine the category, how a TV can be used and incorporated beautifully into a home,” states Mr Mahdi.
The 2021 range will include a 4K ultra short throw projector with smart operating system (‘The Premiere’) plus The Terrace TV for outdoor placement.
Going Green: Solar Cell Remote & TV Boxes Turned ‘Interior Props’
As previously reported, Samsung has pledged to go more green this year, and a big part of that is its solar cell-powered remote control, rechargeable via indoor/outdoor light. The remote is also made with recycled plastic.
Samsung claims this will assist with preventing the waste of 99 million AAA batteries globally over the course of seven years’ TV usage.
Interestingly, the Korean tech giant has also incorporated smart design into its TV cardboard boxes, which allows them to ‘transform’ into small pieces of furniture or ‘indoor props.’
The Eco-Packaging Design will expand to all 2021 Lifestyle TVs and the majority of the 2021 Neo QLED line.
2021: Samsung TV Range Pricing – Less Pricey Than You’d Think…
Here’s the bit you’ve likely been waiting for: price.
Like many tech companies, Samsung has opt to forge ahead with innovation several years in the making, whilst being acutely aware of a pandemic ravaged population.
Consumers of old will remember the days when clunky plasma TVs launched in excess of $15,000 – $20,000, and whilst their technology pales in comparison to the new frontier Neo QLED represents, the price of Samsung’s best TV on the market is cheaper what than some may expect.
Earlier this week, some Australian retailers were listing online Samsung’s 85-inch 8K QLED TV for nearly A$16,000 (below) – more expensive than what Samsung is choosing to launch the 2021 85-inch 8K Neo QLED (A$13,999).
Whilst still a considerable amount of money, the price reduction matches Samsung’s ethos to reduce the launch price of the Galaxy S21 smartphone on a comparable specification basis versus last year’s model (read our Galaxy S21 review here).
The overall diversity in pricing below suggests Samsung may well be trying to engage most households, including those financially hit by COVID19 – i.e. almost all of us.